Mazda is a Fav for Gen Y Car Buyers
Published Monday, 22 August, 2011 by Blog Admin. Categories: News, Awards.
Gen Y can be a difficult group to satisfy. This generation uncharacteristically of other generations has an extreme awareness of self and recognizes the importance of self-promotion. Companies across industry verticals have been challenged by Gen Y's unique consumer demands and automakers do not escape this challenge either. A recent study by TrueCar.com recently conducted a study which demonstrated that some automakers edged out the competition in gaining favorability from Gen Y. Leading…