Manhattan Mazda

There are many techniques employed when considering how to market an automobile or auto brand. Mazda is taking a step outside of the box, and involving Dr. Seuss' The Lorax. Yes you read that correctly. More specifically, the commercial for the 2012 Mazda CX-5 incorporates The Lorax.  With a new 3-D movie coming out next month, which is base on the best-selling book from the Dr. Seuss franchise it makes sense in way.  Let us…

For almost a decade now, the auto industry has looked for ways to make their vehicles' power trains more earth friendly.  Mazda has most definitely taken part in this movement with products like their SkyActiv, but they are not stopping there.  The creative automaker will now be introducing an all-new regenerative braking system called i-ELOOP or Intelligent Energy Loop.

Unlike other eco-friendly brake technologies, i-ELOOP does not depend on battery power.  It uses a capacitor…