Manhattan Mazda

We at Manhattan Mazda think its quite an accomplishment to break a world record. While we can't quantify the most Mazda loyalty, we're just going to have to live vicariously through one of our favorite models: the Mazda MX-5 Miata. According to the Guinness World Book of Records, it is the most popular sports car in the world based on sales.

With a 22-year history, the Mazda Miata as it is frequently referred…

Gen Y can be a difficult group to satisfy.  This generation uncharacteristically of other generations has an extreme awareness of self and recognizes the importance of self-promotion. Companies across industry verticals have been challenged by Gen Y's unique consumer demands and automakers do not escape this challenge either. A recent study by TrueCar.com recently conducted a study which demonstrated that some automakers edged out the competition in gaining favorability from Gen Y. Leading…